Jason Derulo discusses TikTok, supporting Black creatives, his vision of post-pandemic concerts and a potential cookbook at AW2020

By NaTyshca Pickett

Advertising Week 2020

TikTok Aficionado and Award Winning Musical Artist Jason Derulo gave a special lesson on social media and influence when speaking with digital leader David Shing (aka Shingy) at Advertising Week 2020. While most brands are still trying to get their heads around platforms such as TikTok, some entrepreneurs, personalities and companies are leading the field and changing the very nature of content along the way. Jason Derulo has more than 36 million followers on TikTok, and this morning, he spoke honestly and candidly about how the platform has changed the music industry, how he concerts returning after the pandemic, and wishing “the best -- but not better than me!” to his old record label.

Derulo shared his insights on what he thinks makes the best TikTok content “I go off the trends but I also come up with my own creative ideas, and I think it’s the perfect marriage of the both that kind of create the magic because you can’t just do one or the other. I feel like if you’re just doing the creative ideas and you’re posting once a week, you’re not really engaged in the culture.”

See full video below.

Advertising Week is a global business intelligence platform serving marketing, media, brand, advertising and technology professionals. Founded in 2004 in New York, Advertising Week’s global footprint has expanded to five additional worldwide live events: AWEUROPE (London); AWASIA (Tokyo); AWAPAC (Sydney); AWAfrica (Johannesburg); and AWLATAM (Mexico City). In addition to live events, the global thought leadership platform also contains online education (AWLearn) and year-round original content (AW360).

Photo Credit: Advertising Week 2020

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​Jason Derulo discusses TikTok, the future of concerts, and more at AW2020